To contextualize the above image..we have to do a group project on these.
When we were first given them I had nought a clue as to what they were.
They're Stair clips.
???????????????
We have to use the object to identify a market and create a unique lifestyle brand which reinforces the object and any additional pieces...
We must promote, advertise and sell the object and additional pieces within the brand.
I doubt any old go getter would seek out Art Deco period stair clips so we've decided to incorporate other such functional yet unrecognizable household items that would appeal to the same customer.
we have a good group of designers and promoters and we've assigned ourselves roles.
Mine is to research other objects that could fit into the lifestyle brand.
Watch this space...
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