In todays session we discussed the importance of branding and how it can be used to represent a company.
We looked at a lot of recognizable logo's that can be identified by just one letter and it reminded me of an image I found on the internet.
It shows how the Pepsi and Coca Cola logo has changed since 1885 and obviously how the coca cola logo hasn't changed at all. This displays to me the importance of branding and if you get it right the first time how a company can grow around it.
we were put into groups of three and had to create our own logo which represented all of our characters and design styles.
The logo was made of a combination of; an animal, a shape and a line.
As a group we decided our logo should be feminine, ethical and with a slightly vintage feel.
I think our logo began well but we quickly steered into a very rural looking outcome. The exercise has definitely got me thinking how I could brand my own designs.
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