BRANDING EXERCISE

In todays session we discussed the importance of branding and how it can be used to represent a company.

We looked at a lot of recognizable logo's that can be identified by just one letter and it reminded me of an image I found on the internet.

It shows how the Pepsi and Coca Cola logo has changed since 1885 and obviously how the coca cola logo hasn't changed at all. This displays to me the importance of branding and if you get it right the first time how a company can grow around it.

we were put into groups of three and had to create our own logo which represented all of our characters and design styles.

The logo was made of a combination of; an animal, a shape and a line.

As a group we decided our logo should be feminine, ethical and with a slightly vintage feel.

I think our logo began well but we quickly steered into a very rural looking outcome. The exercise has definitely got me thinking how I could brand my own designs.

DRAPERS RECORD

'EGYPT RIOTS EFFECT UK STOCK DELIVERIES'
Today I read in the latest  Drapers record about how the Riots in Egypt will effect stock deliveries. The article said that the riots have caused some of the textile factories to slow production or even close and they are also causing a disruption to transport. Also there is no internet so paper work needed for shipping is unavailable.

Some of the clients affected include Marks & Spencer, Primark and Arcadia. 

The article also mentioned how growing unreliability of production overseas has put pressure on premium and mid market retailers to look for new suppliers in the UK.


'VALUE BEFORE TREND SHAPES WOMENSWEAR'
This article really interested me as I remember reading in the spring 2011 issue of Drapers that Womenswear indie brands wanted to maintain a point of difference from the high street by making bold spring 11 buying decisions.


It would seem the story has now changed as the current article was saying how buyers were concentrating on keeping their current customers satisfied, so they would be buying into what they felt comfortable with rather than what they felt was risky.


"customers aren't looking for throwaway fashion so it's not so important for indie brands to be fighting against high street"


It also said how Teenagers - mid 20's were suffering financially and that a better market is between mid 20's - late 30's

TOILE REVIEW 1

Today was my first Toile review for my professional project and it seems I have a lot to work on still. 

My ideas seemed to come across well but I need to work on the construction of most of my garments. 

I presented most of the fabric samples I sourced in London and have now chosen which fabrics I will use for each outfit.