In todays lesson with Anya we were looking at focusing on customer profile
Anya is our new tutor and focuses more on the promotion /Buying and Merchandising side of the industry. She seems to have a whole archive of sage advise to share with us and it's very interesting.
Today she arranged a workshop where we were split into groups and had to choose a celebrity as a muse. We then had to fabricate a lifestyle and relate it to a customer base.
For our muse we choose Nigella Lawson as we thought who better a role model for busty housewives.
I think we successfully choose a strong muse and created a lifestyle around her that would appeal to a certain customer.
I was chosen to do the presentation and I feel it went pretty smooth.
Most of the points we focused on are featured in the image above eg.
- PLUS SIZE/CURVACEOUS
- AGE 28 +
- GLAMOUROUS
- QUALITY
- LUXURIOUS
- FAMILY ORIENTATED
- HOUSEWIFE
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